Win the moment of doubt
When someone is choosing between you and the place next door, the seal tells them your stars weren't bought or polished.
Reputfy for business
Reviews people can actually trust.
Reputfy seals every review you collect with a public fingerprint, then gives your business a seal that proves it. Customers see a place with nothing to hide, and you get one calm inbox to answer them all.
✓Every review unedited
★All ratings shown
#Checkable by anyone
0%
of consumers think businesses caught with fake reviews should be punished.
0%
expect a business to respond to its reviews.
$51,744
maximum FTC civil penalty per fake-review violation when the rule took effect in 2024.
Sources: BrightLocal Local Consumer Review Survey 2026 (US). FTC Trade Regulation Rule on Consumer Reviews and Testimonials. See our plain guide to the rule.
The Reputfy seal
One small mark. Six reasons it pays.
Fake reviews made everyone suspicious, including of your real ones. The seal turns your honest record into something customers can see and check.
Fakes stand out against you
When a fake review hits, your sealed record shows what was real and when. That's evidence platforms actually respond to.
A record that shows good habits
The FTC rule bans fake, bought and buried reviews. A complete, sealed record makes it easy to show you ask everyone and hide nothing.
Your badge, everywhere
Website footer, booking page, email signature, menus, the shop window. Each one links to your page so anyone can check.
Nothing for customers to install
Anyone can verify a review in one click. The proof sits on a public ledger nobody controls, including us.
Honest about its limits
It proves a review is unedited, not that it's fair. Saying so plainly is exactly why customers believe the rest.
Earning the seal
Six fair criteria. No perfect score needed.
The seal isn't sold. It's issued when your record shows you collect reviews honestly. A 3.9 rating qualifies just as well as a 4.9.
- 1Verified owner
Your page is claimed and we have confirmed you run the business, by phone, a business email address or Google Business Profile access.
- 2Real, complete listing
Name, town, category and contact details that match your public listing.
- 3Five or more sealed reviews
At least 5 reviews in the last 12 months, at any rating, all fingerprinted. A brand-new business can reach this in its first week.
- 4Answers critics
Replies to at least half of the reviews rated 3 stars or lower in the last 90 days. No critical reviews to answer counts as a pass.
- 5Fair Review Pledge
Ask every customer the same way, offer nothing for reviews, disclose staff and family reviews, and never hide a rating.
- 6Clean record
No confirmed fake, bought or suppressed reviews in the last 12 months.
Hover any seal on this page to see the certificate a customer would see: the criteria met, the review count, and a fingerprint they can verify.
How sealing works
Three steps, all automatic.
1
Fingerprint
Each review gets a SHA-256 fingerprint the moment it arrives, from Google, Yelp, Facebook or your own Reputfy page.
2
Anchor
Fingerprints are bundled into one root and timestamped in public through OpenTimestamps. No one can backdate or change it.
3
Show it off
Your seal goes live on your page and anywhere you embed it. Customers click it and check for themselves.
Sealed
…Now
…Matches the seal. Unedited since it was posted.
Your seal, everywhere
Put proof where decisions happen.
Window sticker · Marlow St.Website footer
Marlow St. Bakery4.7 from 318 sealed reviews · Click to verify
Email signature
Mia LaurentOwner, Marlow St. Bakery · Reviews sealed by Reputfy
Next to every review
Sealed review · unedited since 14 Oct 2026 · 9f2c1e…a4b7
Example figures for a sample business.
Also in the box
Everything else a busy owner needs.
One inboxGoogle, Yelp, Facebook, Tripadvisor and your Reputfy page, sorted by what needs you first.
Replies in your voiceAI drafts you approve. Nothing posts without a person saying yes.
Privacy modeFor clinics and practices: drafts never mention personal or health details.
Same-day alertsAnything under four stars reaches you while you can still fix it.
Review requestsAsk every customer the same way by text or email. No gating, ever.
Fake-review holdSuspicious reviews flagged with the evidence to report them.
Competitors and trendsSee how you compare nearby and where your rating is heading.
Your public pageClaim it free, answer visitor reviews and show your seal.
Pricing
Less than a single lost customer a month.
Free for 7 days. Card payments run through Stripe. Cancel any time from your dashboard.
Personal
Pilot pricingFor your own name
$15/month
Billed monthly
- Search and people-search scan
- Removal requests filed for you
- Alerts when data reappears
- Your reviews sealed
Starter
One location
$49/month
Billed monthly
- Reviews from 10+ sites in one inbox
- AI reply drafts you approve
- Same-day alerts
- Reputfy seal when you qualify
Professional
Most chosenUp to five locations
$149/month
Billed monthly
- Everything in Starter
- Sealing for Google, Yelp and more
- Competitor and trend tracking
- Review requests by text and email
Enterprise
Groups and franchises
Custom
Annual agreement
- Unlimited locations
- 100+ review sources
- Crisis detection
- A named account manager
Writing reviews on Reputfy is always free for visitors. Personal is a pilot plan and its price may change.
Security and compliance
Built to protect the people in your reviews.
Questions about security or a data processing agreement? Contact us.
Questions
About the seal.
What exactly does the seal prove?
That a review has not been edited since it was collected, and that it existed by a certain date. Each review gets a SHA-256 fingerprint; the fingerprints are bundled and timestamped in public through OpenTimestamps. It does not prove a review is fair or true. That part is still up to readers.
Can I hide or remove bad reviews?
No, and that is the point. Sealed means every star rating is shown. Reviews come down only if they break published content rules, like threats or personal details, and the seal records that a removal happened.
How do I earn the seal?
Meet the six criteria above, then press Apply in your dashboard. Most active businesses qualify within a week of joining. We check the application, usually within one working day, and issue a certificate valid for 12 months that renews automatically while you keep meeting the criteria.
Which plan do I need?
Any plan, including the free trial. The seal is earned, not bought. Professional adds sealing for reviews you receive on Google, Yelp, Facebook and other sites, on top of your Reputfy page.
What if I stop meeting a criterion?
You get a 30-day grace period and a reminder. If it is still unmet after that, the certificate shows as expired until you meet it again. A confirmed fake or bought review revokes it straight away.
Where can I show the seal?
Anywhere: your website footer, booking page, email signature, menus, receipts and a window sticker. Each badge links to your public page so anyone can check it.
Does it help with the FTC review rule?
It helps you show good habits. The rule bans fake, bought and suppressed reviews. A sealed, complete record makes it easy to demonstrate you ask everyone and hide nothing. It is not legal advice.