Most happy customers never leave a review because nobody made it easy. Asking someone to "find us on Google and leave a review" loses half of them at the search box. A direct review link opens the review form in one tap, with your business already selected.
Here is where to find it, where to put it, and what to avoid.
Where to find your Google review link
Google publishes the steps in its Business Profile help page "Create a Google link or QR code to request reviews". In short:
- Go to your Business Profile at business.google.com and sign in with the account that manages it.
- Select Read reviews, then Get more reviews.
- Copy the link with the copy icon. To save the QR code, right-click it and choose "Save image as".
Google notes that review QR codes can currently only be generated in a computer browser, not on mobile. If you only manage your profile from a phone, do this step once on a laptop and save the image.
Test the link once in a private browser window before you put it anywhere. It should open your review form directly.
One more detail from Google's help pages: customers must be signed in to a Google account to leave a review. Most are already signed in on their phones, which is one reason texts and QR codes work better than printed web addresses.
Where to share it
Put the link where customers already are, at the moment they are most likely to feel good about you.
| Place | How to use it | Best for |
|---|---|---|
| Text message after the job | One short line with the link | Trades, salons, clinics, any appointment business |
| Thank-you or receipt email | A single sentence and the link, near the top | Online orders, services billed by email |
| QR code at the counter | A small card or table tent | Cafés, shops, restaurants |
| QR code on a leave-behind card | Left with the invoice or after a visit | Home services, cleaners, movers |
| Email signature | A plain "Leave us a review" link | Professional services |
| End of a chat or support conversation | Offered after the problem is solved | Online support teams |
Google's own tips page suggests receipts, thank-you emails, the end of a chat and a printed QR code in store. For printed cards and stickers, our guide to review stickers, table cards and receipt links has layouts that work.
What to say when you send it
Keep it short, personal and neutral. You are asking for an honest review, not a good one.
By text:
Hi Sam, thanks for choosing us today. If you have a minute, an honest review helps other people find us: [review link]
By email:
Thank you for your order. If you would like to share how it went, you can leave a review here: [review link]. It takes about a minute and helps other customers decide.
At the counter:
If you have a moment, scanning this takes you straight to our Google reviews. We read every one.
More scripts for each channel are in how to ask customers for reviews by text and email.
The rules that apply to your link
Sharing a link is fine. How you use it can break the rules.
- No incentives. Google says offering free or discounted goods or services in exchange for reviews is strictly prohibited. That includes asking someone to change or remove a negative review.
- No gating. Do not send the link only to customers who said they were happy. Send it the same way to everyone. Our guide to review gating explains why.
- No staff or family reviews. Do not share the link with employees, relatives or friends to boost your rating.
- Let customers review on their own phone. Handing someone your tablet and watching them type puts pressure on them, and the review should be theirs.
- Fake reviews carry real penalties. The FTC consumer reviews rule, in force since October 2024, allows civil penalties up to $51,744 per violation (2024 figure).
- Yelp works differently. Yelp asks businesses not to solicit reviews, so do not put a Yelp review link in your requests.
This is general information, not legal advice.
Checklist: getting the most from your link
- [ ] Link copied from your Business Profile and tested in a private window
- [ ] QR code saved as an image and printed at a size that scans from arm's length
- [ ] One short message template for text and one for email
- [ ] The same request sent to every customer, not just the happy ones
- [ ] Requests sent within a day of the job, while it is still fresh
- [ ] Every review answered, good and bad
Replying matters as much as asking. In the BrightLocal Local Consumer Review Survey 2026, 89% of consumers said they expect businesses to respond to reviews, and 74% said they want to see reviews from the last 3 months. A link that brings in a steady trickle of recent reviews does more than a burst of requests once a year.
How Reputfy helps
Reputfy gives you a review link that also works as a QR code, and sends review requests the same way to every customer, with a record of who was asked and when. When reviews arrive, AI drafts a reply for each one and you approve it before it posts. Reviews collected through Reputfy are sealed with a SHA-256 fingerprint and timestamped, so anyone can check them on the seal check page. Sign up free and try every feature for 7 days: create your account.
